Why? Because foodblogging is an incredibly lucrative road to quick riches, of course. New York magazine's Grub Street, which seems like a pretty good blog, although I don't get to New York much, has expanded to L.A. through a partnership with Menupages. The new GrubStreet Los Angeles is written by LATaco blogger and actor Hadley Tomicki and at first glance, seems a tad more westside, a touch more upscale than other local blogs, but it's early days yet. Everybody into the pool!