Saturday, May 10, 2008
Fresh & Easy to add British items after all
I pooh-poohed people who were looking forward to digestive biscuits and treacle when Tesco's Fresh & Easy first opened around L.A., but apparently enough people asked for British items that they plan to add more, according to the Orange County Register's story on changes at the chain. They've already got back bacon and chicken tikka masala, but now they're planning on adding other unspecified items as the concept gets some tweaking. Oddly enough, people wanted more sausage (?), so they're adding more types of meats and improving the signage. It should be interesting to see whether this is a band-aid on a bad concept or whether with enough tweaking, the stores will eventually appeal to more shoppers. Our opening week report from November is still getting comments, so clearly people are still getting used to shopping there.
at 7:29 PM