Baja Fresh's new "upscale" prototype
Bring it on, we say. Whatever you think about Kogi BBQ's publicists or self-promotion, it hardly seems fair that Baja Fresh is trying to jump on their bandwagon by testing the idea of "Baja Kogi" Korean style tacos at a new Irvine Baja Fresh prototype. Kogi says to Twitter them with your opinion of this shameless copycatism.
UPDATE: Here's Baja Fresh's response:
Here are our official Baja Fresh comments, if helpful:
Baja Fresh wants to clarify that our Korean BBQ style “Kogi” chicken and beef tacos and burritos, concept testing right now in one Irvine store, was by no means intended to seem “stolen” from the famous LA-area Kogi taco truck.
Rather, we were under the impression that “Kogi” was the generic word for Korean BBQ style. We have since learned “Gogi” is the general word and will be moving to change our naming to Gogi, for the Irvine store, and for any future roll outs of these products.
We admire greatly the success and popularity of the food items from the Kogi taco truck, and Korean BBQ style food overall.
As always, when our customers are interested in and demand a food offering, we often do what we can to get that food into our stores.
We are really excited about all the buzz and interest in our Korean BBQ style Tacos and Burritos, and hopeful that we can extend beyond Irvine, giving fans more choices, including, always, the original Kogi taco truck.