Wednesday, April 15, 2009

Americana kicks off "gourmet" farmer's market

Shoppers at the Americana at Brand will get a slightly more authentic experience when Gigi's Farmer's Market debuts this Saturday from 10-2. This is the first time I've heard of a farmer's market with a production designer! They promise more than 30 vendors of honey, olives, nuts, bread, cheese, fruits and vegetables, flowers, seafood and wines as well as tacos from Frida's and cupcakes from Crumbs.
I don't know who Gigi is, but apparently she was able to persuade the Montrose Farmer's Market that they wouldn't provide too much competition, since the northern Glendale neighborhood was originally protesting the new market.
Update: Also there are Domenico's Artisanal Foods' fresh pastas, sauces, tapenades, stuffed peppers, ready-to-go meals and the famous sun dried tomatoes from the Cheese Shop of Beverly Hills.

(photo LATimes)

1 comment:

Carol said...

Gigi is the nickname of Rick Caruso's little daughter. They named the market for her. Rick is a very good father and husband.