When I was just a wee college lass, a friend of mine used to bring the Trader Joe's Frequent Flyer up to Northern California for us to marvel at. He was from Orange County, and at the time none of us were familiar with the joys of Trader Joe's, but we enjoyed the folksy copywriting and antiquey design. The latest edition has been dubbed the Culinary Compendium, and Notcot posted about it yesterday.
It's amazing that the flyer still has the same funky clipart and writing style as it did back when there were only a handful of stores in Southern California.
I know some of my friends have switched to Fresh & Easy, but I'm still a very faithful TJ's shopper, since I have two starving teenagers who are too used to eating JoJos and Tofutti cuties and Just Chicken and Cranberry Oatmeal to make a switch. How many food stores and/or farmer's markets do you shop at each week?