Tuesday, May 27, 2008

RockSugar: Cheesecake Factory's new "Asian" concept

(photo from L.A. Times)
I have to admit I'm intrigued by the Cheesecake Factory's new RockSugar concept opening in Century City June 19. This L.A. Times story describes the restaurant's pan-Asian approach which will surely result in sweet chili sauce, sweet crispy shrimp, and other varieties of sugary soy-flavored food. The L.A. Times seems to imply that the Cheesecake Factory invented the Shaking Beef "concoction" -- but of course it's the signature dish at San Francisco's Slanted Door, which the article references as an influence on RockSugar. I'd try it, though. It couldn't be worse than the Cheesecake Factory, right?

5 comments:

Lisa said...

Sounds absolutely horrible. Each portion will still be big enough to feed an entire family in China? And what about "RockSugar" says Asian?

I am constantly amazed that people will wait an hour to eat at Cheesecake Factory, when perfectly good restaurants nearby have no wait.

neoinileias said...

you have nice blog

H. C. said...

Rock Sugar is actually used quite a bit in Chinese and Southeast Asian cuisines to make sweet stews (tong sui, literally sugar water), but yea -- I wouldn't associate that off the bat with Asian cooking.

And I'll hold judgments about the place until I check it out, since I did just eat PF Chang's this past weekend.

Diliana said...

After getting food poisoning at the Marina del Ray Cheescake Factory this past weekend, I will have to wait a long time until I am able to return to any of their locations, if ever....

Anonymous said...

You know that episode of I Love Lucy where she has to tell the truth, and she visits her friend who has just redecorated in Chinese Modern, and she has to be truthful and tell her friend that the place looks like a bad dream you have after eating too much Chinese food? Just sayin'...