Tuesday, August 14, 2007
Hooray for the bottled water backlash!
The L.A. Times follows up today on the bottled water backlash, after a popular N.Y. Times article a few days ago. The L.A. Times article focuses on the marketing efforts by companies like Brita and Nalgene to cash in on the backlash, and why not? I've always thought it was crazy to spend so much money on little plastic bottles of water -- I can't believe it when I see tiny ladies at Trader Joe's carting huge cases of water out to their cars. I have a high quality reverse osmosis filter at my kitchen sink (eons better than a Brita pitcher), which can provide up to a few gallons a day of great-tasting water. It's a hard call for restaurants, since bottled water is a big contributor to profits, but I applaud the restaurants that are serving filtered water instead. Even though I'm not all that concerned about plastic bottle toxicity, I'm thinking of getting one of these snazzy Sigg bottles at Whole Foods for my desk at work, since plastic bottles sometimes pick up a funny taste after a while.
at 8:29 AM