Tuesday, August 28, 2012

Planning a strategy for the Taste this weekend: daytime events with Jonathan Gold, Forage, Night + Market, Ludobites and more

Baked goods at Forage
Planning to hit L.A. Times' big food festival The Taste this weekend? Whether you've already got tickets for a specific event or are still trying to decide what to hit, here's a gameplan for some of the events I'm planning to check out.
1. First order of business: check the weather. Phew, looks like a manageable 82 degrees or so all weekend in Hollywood. This is key since when it's well over 90 like at the L.A. Food and Wine fest's daytime events, I lose my appetite and generally wilt. But 82, that I can do.

2. Check the seminars that seem the most interesting.
At Saturday's Field to Fork session, I've got my eye on these: 
12:45 – 1:30 pmCooking Demonstration featuring Roxana Jullapat (co-owner and chef at Cooks County)
1 – 1:45 pm - State of the Farmer’s Market featuring: Tara Kolla (Silver Lake Farms); Diana Rodgers (Sunset Strip Farmer’s Market,  Mar Vista Market); Jordan Toft (Eveleigh); Russ Parsons (L.A. Times)
2:15 – 3 pm - Cooking Demonstration featuring Jason Kim (owner and chef at Forage) 
At Sunday's sure-to-be-packed Flavors of L.A. festival hosted by Jonathan Gold, I'm hoping to get to:
11:15 am – Noon - Authentic Flavors of Mexico, featuring:  Bricia Lopez (Guelaguetza); Jaime Martin del Campo and Ramiro Arvizu (owners and chefs at La Casita Mexicana); Ricardo Cervantes (La Monarca Bakery); Vincente del Rio (Frida Mexican Cuisine); Sergio C. Muñoz (Intelatin)
12:45 – 1:30 pm - Cooking Demonstration featuring Ludo Lefebvre (LudoBites)
1 – 1:45 pm - The L.A. Food Scene, featuring Jonathan Gold, Evan Kleiman and Special Guests
1:30 – 2:15 pm - Cooking Demonstration featuring Kris Yenbamroong (chef at NIGHT + MARKET)
2:15 – 3 pm - Cooking Demonstration featuring Ricardo Zarate (owner and chef at Picca and Mo-Chica)
3. Then make sure you know who's there for tasting booths. At the L.A. Food and Wine Night Market, I filled up fast on whatever had the shortest line and missed some of the restaurants I had really wanted to try.
Saturday, I'll save room for Canele,Cook’s County,Craft, M Cafe, Mo-Chica, Picca, Ray’s & Stark Bar, Rocio’s Moles de Dioses and Sunny Spot.
Sunday, I'll make sure to hit Bulgarini,Chichen Itza, Coupa Café, Farmshop, Lukshon, Milo & Olive, Momed,Susan Feniger’s STREET and the Spice Table.

4. I'll get to the more alcohol-centric nighttime events in my next post, but another tip for food festivals: try not to mix too many genres of booze. It's tempting to jump from craft beer to sake to wine to tequila popsicles and throw in a little mead or ouzo while you're at it. Take my advice, and try to make one day a beer day and another day a wine day, if you want everything to play nice with all the food samples.


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Unknown said...

Hi there! I can really relate to what you have written here. These foods look so yummy and made me crave for it. It is really attracting my taste buds. Thank you for sharing this very interesting and informative post. I'll be looking forward for your other posts as well. Keep it up! You have such a wonderful post! Some of our past events have included guerilla marketing events, street teams, and kids nights, but we'll help you come up with your own unique event, making sure it's the best it can be. Food Sampling

Delicious Deliveries said...

The food looks delicious I am going to stop by LA some time. Thanks for sharing.